reading Malcolm Gladwell on the Twitter revolution: http://tinyurl.com/2dwjzdx

But if you’re taking on a powerful and organized establishment you have to be a hierarchy. The Montgomery bus boycott required the participation of tens of thousands of people who depended on public transit to get to and from work each day. It lasted a year. In order to persuade those people to stay true to the cause, the boycott’s organizers tasked each local black church with maintaining morale, and put together a free alternative private carpool service, with forty-eight dispatchers and forty-two pickup stations. Even the White Citizens Council, King later said, conceded that the carpool system moved with “military precision.”Read more http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=1#ixzz11F1gIrBT